“You leave everyone with only part of what you want to tell them, sorry but none of the above are any good. He highlighted that most of the people who commented on my LinkedIn headline post had headlines that were too long, in that they were cut off. Should Headlines Be Kept Even Shorter Than the 120 Character Limit?ĭigital Strategist, Mark Longbottom made a valid point when I announced my LinkedIn headline change on LinkedIn.
2018 linked in headline character length professional#
For instance, I currently have emojis and capital letters in my LinkedIn headline, just to add a bit of colour and charisma (though only use the emojis if you feel it is appropriate, LinkedIn is still a professional business platform, after all, but that doesn’t mean to say your Profile and content should be devoid of personality). So, get creative! Think attention-grabbing, whilst maintaining a clear and concise approach. There’s bound to be lots of people out there on LinkedIn who do what you do but there’s only one you. Last year I published a video about the tale of Frank the accountant, giving an example of what a poor headline would look like for him and what a more interesting one would be like. You get one chance to make a first impression – make it the best you can be. Be within the 120-character limit set by LinkedIn, so it doesn’t look silly when it is automatically cut off.Be crystal clear to a visitor of your Profile how you can help them so free of jargon and anything that might be viewed as ambiguous or misconstrued.Capture the words or phrases (think SEO keywords) you’d most like to be found for – preferably including these at the beginning of your headline.
I figure the best LinkedIn headlines need to:
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